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Apr 6, 2021You won’t get through your academic program without at least one case study assignment. That’s because case studies are a powerful tool for gaining a real-world, in-depth understanding of problems – and their solutions.
But as an assignment, they can be confusing and challenging, especially if it’s your first time writing a case study. So, let us share with you everything we know about how to write a case study that’s compelling and fresh – and that’ll get you the top grade.
Before you get to writing a case study, you need to understand what it is to zero in on your goal as the author.
A case study is a piece that examines a particular problem and one or several of its real-world solutions. It can also analyze a certain event, personality, place, or situation in the context of a bigger issue.
And here lies your first piece of advice on how to write a case study assignment. Your goal is to meticulously analyze your case: what problem it tackles, how successful the approach was, etc.
It depends. A case study assignment can be anywhere between 500 and 1,500 words. The precise length depends on how long it needs to be for you to cover every crucial detail of the case and tell your readers the story.
That said, when you get to case study writing, keep in mind these four guidelines:
If you buy assignment, verify that the work you get follows these guidelines, too.
When you’re asked to write a case study, remember to pinpoint which case study type matches your topic the best:
To write a case study, follow this standard eight-part structure:
These two types of assignments, albeit similar, aren’t the same. So, before we dive into how to write a case study essay, let’s list its four differences from a research paper:
Preparation is a crucial part of how to write a case study. It should include rigorous research, multiple source analysis, and, sometimes, interviewing experts or customers.
Here are five steps you should take during this phase:
Now that you know what a case study is and how to prepare for writing one, let’s break down these seven actionable tips that’ll help you in your writing process.
If you’re writing a case study that examines a real business, campaign, or individual, it may involve one or several interviews. And when you ask a person to sit down with you, you essentially ask them to spend their time on you. So, make it as easy for them as possible:
Like any good story, its beginning should hook the reader, i.e., make them want to read further. But don’t rely on the intrigue too much.
Instead, in the introduction, describe not just the case setup but its results, too. Don’t worry about the intrigue: the journey from point A to point B should still pique the reader’s interest.
Writing a case study is easy. But writing a compelling one is not. To keep your readers hooked on your case study until the last word, you’ll have to flex your creative muscles.
Here are three tips for that:
“I don’t feel up to the challenge. Can I have someone do my assignment cheap instead?” Of course! Our writers are gurus of finding fresh perspectives, no matter how stale the topic may seem.
A unique angle shouldn’t render your story too ambiguous or cryptic to your readers. Instead, aim to craft your case study to be relatable to your target audience.
For example, when businesses create their case studies to attract potential customers, they should make sure the reader can identify with the protagonist’s problems. Then, as the business describes how its product solved those problems, it essentially tells the reader, “This product can help you with your problem, too.”
Your case study shouldn’t be just a wall of text (if you can help it). Visuals are more efficient at communicating information.
So, add infographics, charts, tables, and other illustrative visuals whenever possible. They’re easier to comprehend and consume.
Readability is another thing to keep in mind. To make your case study easy to read, make it skimmable by:
Unless you have the experience or background to be at the forefront of a case study, avoid I-statements. Focus on your protagonist and tell the story from their perspective instead. This is key to making it relatable for a particular target audience, too.
Think about it this way. If you’re writing a case study for a company, you’ll want them to come across as a helping hand, not a self-proclaimed hero. So, stay humble and avoid boasting.
Whenever possible, use that interview material and incorporate interviewees’ quotes directly into your story. This will help your case study come across as more credible – and more relatable, too.
How should you use quotes when you’re writing a case study, exactly? Set up the scene or write the transition – and add the quote. And avoid repetition!
The formatting for your title page and citations will depend on the style you’re required to use. Most likely, it’ll be the APA style. You may sometimes need to follow other style guidelines, like MLA or Chicago.
If you need to follow the APA guidelines, adding a case study title page is obligatory. Here’s what it’ll include (each element should be on a new line):
Need an example? Here’s one for a case study assignment:
Greenwashing: Coca-Cola Sustainability Campaign Case Stud
Jane B. Doe
Harvard Business School, Harvard University
MRK101: Introduction to Marketing
Prof. John AdamsMay 12, 2022
You’ll also need to know how to cite a case study when you write one. The exact rules differ depending on the style, so here are your formulas for APA and MLA styles with examples.
For an APA citation, use this template:
Author’s last name, initials (Publishing year). Title. Source
Doe, J. B. (2020). Apple and Google: an oligopoly case study. Tech Journal, 10, 13. https://website.org/oligopoly-case-study
For an MLA reference, follow this template:
Author’s last name, first name. “Title of source.” Container, publication date, source location
Example:
Doe, J. B. “Apple and Google: an oligopoly case study.” Tech Journal 10, 13, 2020, website.org/oligopoly-case-study. Accessed 4 May. 2022.
Don’t know where to start with your case study? Following a template can be a great way to overcome writer’s block – and save some time in the process.
Here are three resources with case study templates you’ll love:
Need business and marketing how to write a case study examples to give you a push in the right direction? Here are three of them you can learn a great deal from:
If you’re looking for more academic case study writing examples or college assignment help, let us share a sample of Greenwashing: Coca-Cola Sustainability Campaign Case Study with you:
The Coca-Cola Company, a global beverage corporation, has been criticized for its plastic production and waste since the 2000s. To improve its public image, the corporation decided to spotlight its sustainability efforts. However, these campaigns only hurt the company’s brand as it was accused of greenwashing (rightfully so).
Coca-Cola pledged to reduce single-use bottles multiple times. In 2017, Greenpeace already criticized the company for failing to achieve its 2015 goal of sourcing 25% of bottle materials from recycled plastic.
The company’s current goal – “using at least 50% recycled material in our packaging by 2030” – can be tracked via Ellen MacArthur Foundation, although the data is self-reported. According to that data, the recycled content accounts for just 11.5% of its packaging material sourcing as of 2020. But it excludes most of the company’s operations in Asia, Africa, and the Middle East.
Break Free from Plastic’s annual Brand Audit has named Coca-Cola the number one plastic polluter worldwide five years in a row. The Changing Markets Foundation listed it as a top greenwashing company in 2022, too.
All of this undermines Coca-Cola’s marketing campaign messaging and negatively impacts its branding. So, going forward, a genuine overhaul of its operations toward more sustainable ones – and transparent and full reporting on it – are a must for the company.
A case study is a great way to gain fresh, practical insights into a certain problem or event. When done right, it’s also a more compelling and engaging piece than other research papers.
However, that’s exactly what makes case studies so research-demanding and time-consuming. But if you’re not up to the challenge or lack the time required to do an A-worthy job, don’t worry. You can always turn to assignment help online like ours for help!
